Argus Apocraphex is a way of life, a way to escape the harshness of reality, things always seem closer then they really are in the Argus Apocraphex, following the Argus Apocraphex means we as the Echelon (The 100 eyes of Argus) have to escape into blissful environment where we can unite and launch forth into the depths of our minds, but at the same time divide and progress on our own personal journeys, reuniting in the environment created by us all.
The song End of the Beginning is the key to unlock the puzzle here’s why :
In the song End of the Beginning this is what it said:
It’s the end here today but I will build a new beginning, take some time, find a place, and I will start my own religion.
Okay, what this means is that Argus Apocraphex isn’t a book it is in fact a religion, a way of life.
The next part of the puzzle is this (also lyrics from End of the Beginning) :
You saw what you get when you take what you take, look in the eye of the test, it’s all because, now there’s a feeling I get when I look to the left but it should never be sensed, start searching for a sign.
This is the ordeal of the Phoenix. For those of you who don’t know, the Phoenix was a bird that when it died its body burned into ash, then was reborn again from its own ashes. This is our test, looking into the eye of the Phoenix and cutting off what connections we have to real life.
This is where Provehito in Altum comes in. Provehito in Altum means Launch Forth into the Deep. Maybe not the deep how about the depths? After the test is complete we can launch forth into the depths of our mind and unlock the bliss of the Argus Apocraphex religion or way of life, however you see it.
United as one the Echelon becomes the one hundred eyes of Argus, the warriors and keepers of the gate to the Apocraphex. Divided we may start our own personal journeys into the vast possibilities of the Apocraphex; this is where A Beautiful Lie comes in.
Everything is connected; 30 Seconds to mars, Provehito in Altum, The Argus Apocraphex, The Phoenix, and the personal journey and escapism that A Beautiful Lie talks about. This journey could be the journey of the first to enter this way of life, Jared Leto.
Annika Weis | http://behance.net/annikaweis
“The strategic positioning ‘Strong Together’ was visually articulated in the overlapping of the individual letters of the brandmark. A broad spectrum of colours was used to represent core internal pillars of love, hope, strength, wisdom and belonging creating a positive brand expression for both internal and external audiences. Developing the system further, supergraphics were created using enlarged, cropped sections of the brand device. This strong visual language and colour system has been applied to all facets of the business from online, office interiors, merchandise and wayfinding signage.”
Senior designer based in Sydney, Australia. Focused on graphic design, branding and print design.
Windows of New York | http://windowsofnewyork.com
“The Windows of New York project is a weekly illustrated fix for an obsession that has increasingly grown in me since chance put me in this town. A product of countless steps of journey through the city streets, this is a collection of windows that somehow have caught my restless eye out from the never-ending buzz of the city. This project is part an ode to architecture and part a self-challenge to never stop looking up.”
José Guizar is a Mexican graphic designer in New York City. Driven by curiosity and a constant desire to learn and evolve –among other more material things, of course–, I’m a devoted pursuer of the well-rounded designer utopia. I strive to create playful, clever, yet strong messages that let others communicate, and let me play entertainer.
Arabic inspired Latin
There’s something really intriguing here between the forms and shading on these, almost like metal sheeting. More on his website here.
Starting from roman letters, drawn by hand, I took the inspiration of arabic and persian calligraphy to create the letters through the defined borders of the roman letters. The rigor of the roman letters are nicely seduced by the curves of the calligraphic pen.
- Loris Olivier